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The Stencil Group Announces First Annual
Stencil Awards
Tech industry's last, best chance to
take itself less seriously
SAN FRANCISCO, CA – March 13, 2000 – Plans were
announced today for the first annual Stencil Awards, to be held on March 30,
2000 in San Francisco. The Stencil Awards will be held yearly thereafter on
or near April Fool's Day. The Stencils, a mock awards banquet recognizing
the best and worst the dot com world has to offer, is the technology
industry's last, best chance to take itself a little less
seriously.
The Stencil Group (www.stencilgroup.com), proud parents of The Stencils, provide marketing and business strategies for B2B Internet companies. "Part of our own strategy in 2000 is to take the Internet industry a little less seriously, to get out from inside the dot com bubble," said The Stencil Group founder and principal Tim Smith. "These awards are our attempt to burst that bubble."
The Stencils Awards are based on the assumption that there is a fine line between winners and losers in this industry. It is therefore vital that both parties are recognized.
Individuals are encouraged to cast their votes for the inaugural Stencil Awards at http://www.stencilgroup.com/awards.
Stencil Award Categories
"The Stencils are more than just an awards banquet," said Bill Robins, The Stencil Group principal, "they are another way of looking at the technology industry."
"We think that there are plenty of industry events that are very good at looking backward," Robins continued. "While we will have a couple of awards that look back at 1999, the lion's share of our program is devoted to predicting what will happen, not what's already taken place."
The coveted Stencil will be awarded in fifteen categories, including the
following:
The eHype Award
Most Annoying Term of 2000
- E-Business
- Small-b
- Vortal
- Deconstruct
- Martha
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Scandal.com Award
Most Likely Scandal Headline of 2000
- Ask Jeeves and MySimon's Woody Caught in Love Tryst
- Proof Positive: Gore _Did_ Invent the Internet
- Paparazzi Capture Gates on 14.4 Modem
- eBay Crashes from Overload as Stencil Exec Auctions Dignity
- Tae-Bo Web Site Slow, Listless
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The Golden Keyboard
For excellence above and beyond the call of nature in the field of
technology reporting
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The Shatner Award
For the celebrity next on the Internet product endorsement parade
- Carrot Top
- Siegfried and Roy
- Dee Snyder
- Gary Coleman
- Sinbad
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A complete listing of awards and nominees is available by voting at www.stencilgroup.com/awards.
Messrs. Smith and Robins will host the glamorous ceremony, but surprise celebrity guests are expected.
About The Stencil Awards
The Stencils Awards are based on the assumption that there is a fine line between winners and losers in this industry, so it's vital that both are recognized. The Stencil Awards are held yearly on or near April Fool's Day. The Stencils, a mock awards banquet recognizing the best and worst the dot com world has to offer, is the technology industry's last, best chance to take itself a little less seriously. Webster's defines humor as: "that quality which appeals to a sense of the ludicrous or absurdly incongruous." If you are missing this quality, please make no attempt to contact us, or to participate in any way.
About The Stencil Group
Founded in 1999, The Stencil Group creates business and marketing strategies for B2B companies on the Internet. Specifically, Stencil focuses on customer acquisition, retention, and raising the overall lifetime value of customers. Stencil's methodology centers on the intersection of Internet Marketing, Business Development, and Customer-Facing Technology. The Stencil Group is headquartered in San Francisco, California and at http://www.stencilgroup.com.
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