We're professional readers here at Stencil HQ. Here are just a few of the books we've
benefited from over the past months.
B2B Exchanges: The Killer Application in the Business-to-Business Internet Revolution
Opening Digital Markets : Battle Plans and Business Strategies for Internet Commerce
Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond
The One to One Future : Building Relationships One Customer at a Time
Permission Marketing : Turning Strangers into Friends and Friends into Customers
Net Gain : Expanding Markets Through Virtual Communities
Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Only the Paranoid Survive : How to Exploit the Crisis Points That Challenge Every Company
Co-
opetition
Built to Last : Successful Habits of Visionary Companies
Net Results: Web Marketing that Works
If you are so inclined to take a break from technology, our founder was co-editor on the following titles:
